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  • Writer's pictureAlycia Yerves

🦄 You're a unicorn, my friend

Think back to when you first started your business.

I have a sneaking suspicion that in those early days, maybe you were doing what everyone else did. (Yup, been there!) You tried to figure out how to create a business that would “fit in” with your peers in the industry. Maybe you didn't want to rock the boat or, gasp, draw attention to yourself…

But, now?

It's time to stand out.

It's time to forge your own path and become a full-on brand!

There has truly never been a better time in the the history of the world to be unapologetically yourself. No shame, no guilt, just you & your quirks.

Plus, ICYMI:

If you had to spew out one fact about me on the fly, what would it be? Even if you didn't know what the heck I'm usually talking about, you'd likely know:

✔️ I love nachos

✔️ My branding features plenty of hot pink

✔️ My bitmoji alter ego has a recurring role in my marketing

You might remember some of those things first, because they're a little off-center and memorable!

Do you know how often people tag me in posts about about queso or anything that has Lisa Frank-esque vibes?!

So, think about it: What's your quirk?

Once you know what it is… make that the extra little confetti pop in your branding, messaging, marketing, etc. 🎊🎊🎊

P.S.: For more ways to connect your content back to YOU, grab my free 2023 Content Calendar FULL of 100+ prompts and ideas to use!


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