Alycia Yerves
Apr 28, 20222 min
4-27-22
Happy World Graphic Design Day!
Ā
I LOVE graphic design. Itās one of the main services that Iāve built my business on. Though we have grown to offer other services & solutions as well, graphic design will always be my first love.
As I was sharing on Insta earlier today ā how cool is it that we can connect with the owner of the small biz, get to know their personality and brainstorm how to make their branding / website / content fit them perfectly?!
Ā
Ā It's what I like to call my zone of awesome šÆ, unicorn utopia š¦, the yin to my yang āÆļø, and the list goes onā¦ š (Check my Google reviews if you donāt believe me)
Ā
Ā You are your brand. Yes, itās important to know who your ideal client is, and make sure that you are reaching them with your marketing and messagingā¦ but if your business is based on you being someone else, what is even the point? That means your brand is serving up some false advertisementā¦ and nobody likes that. š¤
Ā
Ā When I look back at some of our brand design and marketing design work for various entrepreneurs, I donāt see the company that the design is representingā¦ I see the *person* behind the scenes of that company. The person who had an idea, a talent, a determined driveā¦ and a really big dream.
Ā
Ā I donāt think in brand names.
Ā I think in people.
Ā
Ā To me, they are: Katie, Carmen, Emily, Quincey, Cynthia, Laurelyn & Matt, Jaclyn, Sandi, and Janine. And Stephanie. And BJ. And Jessica. Kris. Dan & Dave. Carey. Jon. Katy & Ben. Danny. Helen & Mary Beth. Marilyn. John. Greg. Kathy. Jennifer. Jenna. Lena. Carl. Sara. Joe.
Ā
Ā I am so grateful that they trust me and my team to haul out our giant lunchbox of crayons š (ok, okā¦ maybe thereās some computers involved) and bring their dream to life with colors, patterns, typography, and a little sparkleāif theyāre cool with that. šāØ
Ā
Ā Are you š§š¼āāļø ONE with your branding?
Ā
Ā If you need some branding help, scroll down to grab my free guide: 3 Steps to Nailing Your Logo.
Remember, you are your brand!
Ā
Ā