When it comes to sending out newsletters, do any of these ring true for you?
“I send out the occasional email… like whenever Haley's Comet swings by.”
“Uh… kinda forgot I even had an email list somewhere out there.”
“Ok, I haven't spoken to my list yet, but I really WANT to.”
“I'd prob send more newsletters if I knew what the f--- to say.”
“I collect email addresses, and then I just stare at them.”
“I suck at email marketing. Period.”
“I am potato.”
If you’ve been here a while, you know I’m passionate about this topic — thanks to tons of awesome tips I’ve learned from email pros like Tarzan Kay, Amy Porterfield, Jenna Kutcher, and others.
A few email stats from OptinMonster:
Less than 10% of your social media followers regularly see your posts.
Less than 1% of your social media followers actually engage with your posts.
You can expect much better results in terms of open rates, click-thru rates, and overall engagement.
So why does it seem so.damn.hard. to email your audience and just put yourself out there? Are you nervous? Scared to sound spammy? Not sure what to send or how often? Or maybe you're solely relying on social media to market your business?
Well, I'm here to help ya.
Don't reinvent the wheel. You probably already have a list of emails, you already have valuable content in your brain to give away (or maybe that you've already written on social media or your website), and you obviously have a cool personality to show off…
You are unique. You are the only one with your experiences. Your business. Your story. I believe authenticity is the key to building the know/like/trust factor. If you don't show your audience who you are and why they should know and trust YOU… who will? You don't have to be a copywriter, designer, or even an ultra organized person to start emailing your list and see big results.
I'm giving you permission to HIT SEND! 📬
Are you ready to level up your email marketing strategy? Stay tuned… something cool is coming, o-Kay?
P.S. If you're not quite ready to hit ‘send’ yet, and need a little help getting started with building your list, head over to my Facebook group for all sorts of tips on getting started with email marketing.
