If you've heard about Canva, but don't quite know what it is or how YOU can use it for your business, or you've never heard of it at all...my friend, you've landed in the right place.
WHAT IS CANVA?
In a word... amazing! Canva is an app that lets you design professional visual materials without needing much in the way of graphic design skills. This user-friendly tool can be used to create social media posts, videos, presentations, slides, posters, art, drawings, merchandise, and many other visual assets.
Plus they have a FREE version that offers a wide range of customizable templates and royalty free images for you to use to help you create on-brand, visually appealing content!
CANVA DESIGN SCHOOL (FREE)
A lesser known perk of Canva is they offer a completely FREE Design School that walks you
through the basics on creating in the tool and design foundations. They give you access to tons of tutorials on how to design like a pro, explore typography, design trends, color and more!
There's a "Getting Started with Canva" course that provides a quick overview of all the things you can do on the platform and a "Canva Pro" course highlighting Pro features and tips for using them (Canva Pro is a paid premium version of Canva with added features).
It may feel overwhelming to think you need to become a designer in order to market your business...but with Canva, you don't have to! Canva was actually created to make creative designing something that anyone can do easily. It just takes practice and some basic design know-how.
Go to www.canva.com/designschool/courses/ to start learning your next favorite tool!
CANVA BRAND KIT
Designing anything for your brand, it’s important to stay within the brand guidelines that make up your company’s look and feel. That can include your logo, colors, fonts, etc. But it can be frustrating interrupting a moment of creative flow because you have to find your PDF style guide to ensure you’re using the exact correct shade of turquoise...amiright?
That’s where Canva’s brand kit tool comes in super handy. Once you set up your account, you'll be able to set up your brand kit with your colors, fonts, and approved imagery that are all saved right in the platform, making it easier and quicker than ever to stick to your brand and create beautifully cohesive graphics.
When you're in the middle of creating a design (even from a template...see below), you'll be one click away from grabbing those important elements, without leaving the page!
CANVA TEMPLATES
Here is where you'll be in it forever - Canva has more than 50,000 free, professionally designed, customizable templates to choose from. And thanks to their drag and drop interface, it takes seconds to customize them with just a few clicks. Their template categories include Zoom backgrounds, posters, presentations, flyers, cards, infographics, business cards, Instagram posts, resumes, invitations, book covers, menus, letterheads, newsletters, photo collages, tickets, bookmarks, invoices, recipe cards, and more!
TO SUM IT ALL UP...
Psst... I made that graphic super-fast ^ with Canva!
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