It's officially THE HOLIDAY SEASON, so I wanted to send you some quick wins for the holiday shopping extravaganza!
Now, more than ever, people want to support small businesses in any and every way. That means they want to share your posts, leave great reviews, and open your emails! ENTER: LEAD MAGNETS.
Lead Magnet = an incentive that brands offer to potential clients in exchange for their email address or other contact info.
It can really be anything! As long as it's something that aligns with your brand and that will give your audience a quick win in some way, you can promote it as a lead magnet and work towards growing your list. For example:
eCommerce Business? → short quiz related to your brand, gifts or samples, etc.
Service-Based Business? → how-to guide, favorite resources, free or discounted webinar/masterclass, etc.
It can even be something as easy as "Enter your email here for a holiday discount code!"
Lead magnets are a great way to grow your email list, audience, and participate in the shopping season! PLUS, it's a great way to build authority with your audience and show them you're trustworthy and you have something special to give. These are just a few examples of lead magnets you can create in the next hour and have ready to go. You can see more examples of my own lead magnets here!
BTW, you're reading this email because you signed up for one of mine! 😉
This is a dedicated time for entrepreneurs like you to be in a quiet, distraction-free space and just get things done… digital co-working style. December dates announced here soon!
We'll be meeting via Zoom, muted and video optional (if you insist). 2 full hours of time to create your lead magnet or check something off your to-do list before the holidays! Got questions about my virtual study hall sessions? Hit reply and ask away.
If you've already created your lead magnet, how is it preforming? Or do you need help coming up with a good idea? Comment below, I'd love to hear you thoughts on your lead magnet or help you brainstorm 🙌
P.S. Thru the end of the year, I'll be running a fundraiser to support Sesame Workshop.
Sesame Street is where I met some of my very first friends. Big Bird, Cookie Monster, Bert & Ernie, Prairie Dawn, Grover, Maria, Luis... even Oscar the Grouch helped me learn about colors, shapes, reading, writing, math, feelings, music, nature, friendship, creativity, and so much more. I firmly believe it's one of the reasons why I've never lost that sense of childlike playfulness in my life, work, hobbies and interests. When I reflect on all of that, all my roads lead back to Sesame Street.
Today only, all #GivingTuesday donations will be matched dollar-for-dollar, up to $50,000. Will you join me in supporting Sesame Workshop?
