Is your content “strategy” a one-size-sits-all approach?!
Are you shouting into the void and hoping everyone hears you?
Do you post random things at random times in random places and cross your fingers that everything works out?
Good question, Truman.
Did I get your attention?
If you've had your business for a minute, you've probably heard the term “Ideal Client” tossed around.
It may seem daunting (even unnecessary?) to try and pinpoint all the demographics, needs, pain points, and interests of your ideal client, but let me tell you just a few reasons why this really should be the foundation of your marketing strategy:
By taking the time to get specific, and think through who you're speaking to, what they need / want / like / dislike / believe, you are helping build your own know / like / trust factor.
PEOPLE HIRE PEOPLE THEY LIKE!
PEOPLE BUY FROM PEOPLE THEY LIKE!
PEOPLE INVEST IN PEOPLE THEY LIKE!
By sharing the YOU, you become more authentic to your audience and potential customers and people feel like they are getting to know you. They can relate to you, click with you, and vibe with you. This is a HUGE deal.
P.S. Want a juicy analogy to help further with all this stuff? ⤵️
P.P.S. If you've been meaning to get on my calendar… now's the time! I only have a few remaining calendar slots this winter for content strategy, brand design, & web design projects. Very limited spaces. Get in touch.
