Set it and forget it? Don't you wish your marketing could work like that? Uh, that'd be nice. 😬 But here's the truth...

It may seem daunting to try and pinpoint all the demographics and interests of your ideal client, but this is super important:

If you take a gander at my online presence, you'll see a lot of hot pink. But, truth be told, it's not even my favorite color…